The Role of Dealerships in Automotive Retail
The Role of Dealerships in Automotive Retail
Dealerships play a pivotal role in the automotive retail ecosystem, serving as the primary point of contact between manufacturers and consumers. They are responsible for selling new and used vehicles, providing maintenance and repair services, and offering financing options. Understanding the various functions of dealerships is essential for appreciating their impact on the automotive retail landscape.
Sales of New Vehicles: Franchised dealerships are authorized to sell specific vehicle brands, working closely with manufacturers to promote and distribute their products. These dealerships often showcase the latest models, allowing consumers to test drive vehicles and explore various features. Sales staff are trained to provide information about the vehicles, helping customers make informed decisions.
Used Vehicle Sales: In addition to new cars, dealerships often have a selection of certified pre-owned (CPO) vehicles. CPO programs provide consumers with added assurance, as these vehicles undergo rigorous inspections and…